You can have the best product in the world but it goes nowhere unless people know about it. We think of promotion as a term that encompasses all forms of communicating value to your potential and existing customers.
• Advertising
We can help you create advertising messages and implement marketing campaigns to communicate effectively with your target audience. We have experience with both traditional and emerging new media. We work with you to hone your message and determine the right mix of media for your strategy: print, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, email and social marketing.
• Public Relations
Skillful use of public relations is a great way to increase awareness of you products or your company effectively and inexpensively. We can work with you to learn the publications and media that speak to your target audience and help craft your PR message and campaign. Tools include News releases to trade press, interviews with TVs and radio, trade show speaking engagements, issue advertising, webinars, white papers and seminars. Sales Promotion Sales promotion is the process of using non-media marketing communications tools for a limited time to increase awareness and demand. Promotional tools include coupons, sweepstakes, contests, samples, rebates, tie-ins, self-liquidating premiums, trade shows and exhibitions.
• Direct Marketing
Direct advertising speaks straight to the target customer. Media strategies include techniques such as mobile messaging, email, interactive consumer web sites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.
• Personal Selling
We can help you create and deliver sales presentations, sales meetings, sales training and incentive programs for your direct and salespeople, either in person or via telephone and teleconferencing.
We work as your dedicated resource to understand your markets and how your products or services can best be communicated. We can provide concise strategic and tactical plans to suit your budget.
If you would like to learn more about how we can help, we would be happy to meet and discuss your opportunity, conduct a needs assessment and formulate a strategy and plan. Please give us a call at (216) 226-2964 or drop us an email at doug@harveyassociatesinc.com.