Doug Carlson, one of the founders of Broderbund Software, the creators of the trailblazing Sim games, was quoted as saying that the last 5% of effort invested in a product accounts for 95% of its success. Our experience supports this. We find that many times one or two things stand between modest success and strong market acceptance.
Product Development Issues
We take a customer’s eye view of your products or services, compare them to those of your competition, and offer detailed insights and recommendations on what can be done to improve your products or your messaging to improve customer perception, acceptance and sales.
- Research – Why your clients and customers buy or don’t buy.
- Features – Identify product service features that may be missing or superfluous.
- Benefits – Define the benefits that help your customers do the jobs they are trying to do better.
- Packaging – Make sure your product packaging speaks to the end user clearly and effectively.
- Presentation – Develop plan-o-grams, outposts, and other techniques to gain maximum visibility.
- Partnerships – Explore and develop partnerships with organizations that can help you leverage your presence.
- Channels – Identify new channels to promote or distribute your business and services.
We work as your dedicated resource and understand the dynamics and needs of your markets and how your products or services can be adapted or extended to meet these challenges.
If you would like to learn more about our processes and tactics, we would be happy to meet and discuss your opportunity, conduct a needs assessment and formulate a strategy and plan. Please give us a call at (216) 226-2964 or drop us an email at doug@harveyassociatesinc.com.