The old saying is that it’s “who you know”. When you are marketing a new product to existing customers, it is common to that the decision makers and influencers are different than your current contacts. When you are seeking to enter new markets with either existing or new products, you will need to find the right contacts. And all too often companies fail to close targeted prospects because they are just not talking to the right person.
Qualify Leads
- Identify and locate appropriate leads.
- Develop calling scripts that speak to the audience in its own terms and convey the value of your proposition clearly and quickly.
- Provide professional teams that call and market directly to your targeted customers.
- Maintain detailed customer notes, histories and follow up activities.
Database Development
We have created and maintained databases of thousands of contacts in a variety of industries that enable us to identify leads quickly. We also subscribe to industry databases that gives us additional access. We can provide solid leads with the details you need for effective communications campaigns in multiple formats.
Program Components
We can develop lead generation programs focused on your needs, such as:
- Generate appointments or conference calls
- Drive prospects to your web site
- Registration for seminars and trade shows
- Request for demonstrations of your product or service
If you would like to learn more about our processes and tactics, we would be happy to meet and discuss your opportunity, conduct a needs assessment and formulate a strategy and plan. Please give us a call at (216) 226-2964 or drop us an email at doug@harveyassociatesinc.com.