Background
Doug Harvey & Associates, Inc. was founded in 1994 to help manufacturers and distributors introduce new products to the retail marketplace. We started with a strong background in entertainment media: music, video, books, and computer software. We were fortunate to participate in the development and growth of prepaid products, first phone cards and then gift cards. Over time we have developed expertise and relationships in other consumer packaged goods categories and in both creative and digital services categories. Our activities have centered on product management, business development, and marketing and sales.
Professional Services
We offer professional services that help you achieve your business goals. Do you need help with building a comprehensive business plan to get financing? What about one-on-one mentoring to take your career to the next level? We’ve got that.
- Business Plans In addition to helping established companies with product management and distribution, we help younger startup companies with their initial business plans and operations. We work with founders to analyze their market opportunity, define their product, positioning and business model, and develop the business narrative and financial projections needed to seek investors and partners.
- Sales & Marketing Service Today we reach both offline and online retailers on a national scale in most retail categories. We work with clients to create plans, products, programs and promotions to improve market penetration and performance. We can work on specific projects or provide a complete end-to-end solution covering every aspect of an effective sales and marketing strategy.
- Creative Services We often generate the creative materials clients need to get their message across. Services include graphic design, copy writing, website design, and audio and video production.
Made to Order
Our activities are tailored to fit businesses in a variety of stages and sizes. Whether you’re just starting out, wear too many hats as a small business owner, want to try a new marketing approach to expand your customer base, or have a new product idea you’d like to bring to life, chances are we can help.
Results
We have a reputation for cutting through the clutter and getting to the core of a product or service value proposition and presenting it to prospects in a clear, concise manner that facilitates engagement. We’ve worked with companies from single-person startups to Fortune 500 corporations and everything in between. Were happy to provide references and examples upon request.